العربية

Work

Four brands, built from the name up.

Four imagined Saudi brands we designed end to end, so you can see how we think before we draw. Each study covers the brief, the research, the strategy, the identity, the applications and the website, with the reason behind every choice.

  1. Concept / Self-initiated

    Hawdhan

    Najdi specialty coffee roaster

    Identity and website for an imagined Riyadh roaster that releases its coffee with the Najdi seasons and describes it in the language of spring flowers.

    • Brand Kit
    • Website

    Read the case study

  2. Concept / Self-initiated

    Faydah

    Hospitality: boutique desert stay

    Identity and website for an imagined small desert stay in AlUla and Diriyah, named after the faydah: the low ground where rainwater settles.

    • Brand Kit
    • Website

    Read the case study

  3. Concept / Self-initiated

    Khuraim

    Fintech / SaaS, Riyadh

    Brand, website and product UI for an imagined Riyadh SaaS that helps Saudi small businesses send invoices, chase what they’re owed and see the next thirteen weeks of cash, in Arabic first and English in full.

    • Brand Kit
    • Website
    • Product UI

    Read the case study

  4. Concept / Self-initiated

    Jathjath

    Oud and perfume house

    Identity, packaging and an online shop for a concept oud and perfume house from Riyadh, built on a Najdi desert flower and the autumn rains that wake it.

    • Brand Kit
    • Packaging
    • Website

    Read the case study

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