Work
Four brands, built from the name up.
Four imagined Saudi brands we designed end to end, so you can see how we think before we draw. Each study covers the brief, the research, the strategy, the identity, the applications and the website, with the reason behind every choice.
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Concept / Self-initiated
Hawdhan
Najdi specialty coffee roaster
Identity and website for an imagined Riyadh roaster that releases its coffee with the Najdi seasons and describes it in the language of spring flowers.
- Brand Kit
- Website
Read the case study
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Concept / Self-initiated
Faydah
Hospitality: boutique desert stay
Identity and website for an imagined small desert stay in AlUla and Diriyah, named after the faydah: the low ground where rainwater settles.
- Brand Kit
- Website
Read the case study
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Concept / Self-initiated
Khuraim
Fintech / SaaS, Riyadh
Brand, website and product UI for an imagined Riyadh SaaS that helps Saudi small businesses send invoices, chase what they’re owed and see the next thirteen weeks of cash, in Arabic first and English in full.
- Brand Kit
- Website
- Product UI
Read the case study
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Concept / Self-initiated
Jathjath
Oud and perfume house
Identity, packaging and an online shop for a concept oud and perfume house from Riyadh, built on a Najdi desert flower and the autumn rains that wake it.
- Brand Kit
- Packaging
- Website
Read the case study
Want this depth for your own brand?
Tell us about your project in a short brief, and we’ll come back to you with a clear next step.



