Project name
One line on the idea the identity was built on.
Shared foundation
Design system
What every page is built from: type, the time-of-day palette, buttons, links, cards, and form controls in all their states.
Type roles
display
Wind shapes dunes. We shape brands.
h1
Your brand deserves better than a template.
h2
Brand and website from one idea
h3
Brand Kit
lead
We design identities and websites for businesses in Saudi Arabia and the Gulf, Arabic first and fully in English.
body
English copy is written fresh in the same tone: short sentences that land on first read. We name what the client gets, and let the work speak.
caption
A caption under an image, or a small note
eyebrow
Eyebrow
Phase palette
The four colours stay the same; how they are used shifts with the time of day in Riyadh.
- Background
--color-background - Surface
--color-surface - Text
--color-text - Muted text
--color-text-muted - Sadu red
--color-accent - Lines
--color-line
Buttons and links
DefaultFocusDisabledSubmitting
A link inside running text stays underlined, like the services page, and turns Sadu red on hover.
Cards
Plain card
A light surface and a hairline, for content that wants a quiet frame.
Featured card
Form controls
Your brief arrived.
We’ll read it and reply the way you chose.
The brief wasn’t sent.
Something went wrong on our side. Try again, or message us on WhatsApp.
Process
Five phases, each one signed off by you.
Every project runs in five clear phases. Each ends with your review and approval, and the next doesn’t start until you give it, so nothing is built on a direction you haven’t agreed to.
Compact, as on Services
-
Brief
We get to know your business and audience, then send scope and price in writing.
Phase ends: when you approve the scope and price
-
Research and strategy
We study the market and set your brand’s position and direction.
Phase ends: when you approve the direction
-
Design
We design the identity, or the site’s pages in Arabic and English.
Phase ends: when you approve the design
-
Build and apply
We turn the design into guidelines and templates, or a site you run yourself.
Phase ends: when you’ve reviewed and approved it all, before launch
-
Handover and launch
We hand over every file and launch the site on your domain.
Phase ends: when you sign off the handover
Full, as on Studio
-
Brief
We hear about your business, your audience and what you need, over WhatsApp or a short form. Then we send you the scope and price in writing, before any work starts.
Phase ends: when you approve the scope and price
-
Research and strategy
We study the market, your competitors and your audience, and set out your brand’s position, voice and visual direction before designing anything.
Phase ends: when you approve the direction
-
Design
We design the logo, type and colour, or the website’s pages in Arabic and English, and refine them with you until they settle.
Phase ends: when you approve the design
-
Build and apply
We turn the design into working tools: guidelines, social templates and stationery, or a built website with a dashboard you edit yourself.
Phase ends: when you’ve reviewed and approved it all, before launch
-
Handover and launch
We launch the site, hand over every file, and show you how to change the content yourself, with no developer needed.
Phase ends: when you sign off the handover
Motifs and prices
Dune contours behind content, with the sun dot.
Prices: currency code first, Western digits, in both languages.
| Essential tier | Signature tier | |
|---|---|---|
| Brand + Website | SAR 1,900 | SAR 4,000 |
| Brand Kit | SAR 900 | SAR 1,800 |
| Website | SAR 1,200 | SAR 2,800 |