Wind
We listen before we draw
Wind never works on nothing, and neither does a brand. We start with your market, your audience and your competitors, and let those forces decide the form.
The studio
A design studio rooted in Najd. Arabic first, always.
Najdunes builds brand identities and websites for Saudi and Gulf businesses. We design in Arabic from the first sketch and write the English separately, in the same voice, so every project reads as if it were born in both languages.
- What we make
- Brand kits and websites
- Who for
- Saudi and Gulf startups and growing businesses
- In what language
- Arabic first, fully bilingual
The idea
What the dunes taught us.
Our identity comes from a single scene: the dunes of Najd as the wind shapes them and the sun lights them through the day. The same scene describes how we work.
Sand
One source, many surfaces
One dune heightmap draws both the scene on our site and the pattern on our print. Your identity is built the same way: one idea carried through logo, type, colour and website, so no piece contradicts another.
- Dawn
- Noon
- Dusk
- Night
Light
Clear in any light
Our site’s palette follows the sun over Riyadh while the four colours stay fixed. We design your brand to hold up the same way: on screen and on paper, by day and by night, in Arabic and in English.
Founder portrait
Behind the studio
A studio with a name and a face.
Founder’s name
Founder
You work with the founder directly, from the first message to the last file handed over. No account managers, and no project passed to a team that never heard you.
Because the studio is new, the work you’ll see today is concept work: self-initiated, and labelled that way on every project.
Process
Five phases, each one signed off by you.
Every project runs in five clear phases. Each ends with your review and approval, and the next doesn’t start until you give it, so nothing is built on a direction you haven’t agreed to.
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Brief
We hear about your business, your audience and what you need, over WhatsApp or a short form. Then we send you the scope and price in writing, before any work starts.
Phase ends: when you approve the scope and price
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Research and strategy
We study the market, your competitors and your audience, and set out your brand’s position, voice and visual direction before designing anything.
Phase ends: when you approve the direction
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Design
We design the logo, type and colour, or the website’s pages in Arabic and English, and refine them with you until they settle.
Phase ends: when you approve the design
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Build and apply
We turn the design into working tools: guidelines, social templates and stationery, or a built website with a dashboard you edit yourself.
Phase ends: when you’ve reviewed and approved it all, before launch
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Handover and launch
We launch the site, hand over every file, and show you how to change the content yourself, with no developer needed.
Phase ends: when you sign off the handover
Values
What we hold to, on every project.
Honest before impressive
No made-up testimonials, no numbers that never happened. Concept work is labelled as concept work, and our prices are published.
One idea, all the way through
We don’t hand over a lone logo. We build a system that runs from business card to website without losing its voice.
Restraint over decoration
Najd without camels, palm trees or a sea of beige. We let space, type and colour do the work, and cut whatever adds nothing.
What we make is yours
Source files, accounts and domain in your name, so your brand and your website stay in your hands.
Working with Gulf businesses
Your brand should read in Arabic first.
Most agency sites in the region are English templates with Arabic bolted on. We work the other way round.
Arabic
الريح تشكّل الكثبان، ونحن نشكّل العلامات.
English
Wind shapes dunes. We shape brands.
Arabic from the first sketch
Names, wordmarks and headlines start in Arabic, set in real Arabic typefaces at sizes of their own rather than English sizes copied across.
English written, not translated
We write the English fresh, in the same voice, so international readers get copy that was written for them.
Right-to-left, done properly
Every page mirrors completely: layout, arrows, numbers and forms, with nothing left facing the wrong way.
The way you already work
We talk over WhatsApp and email, in Arabic or English, and price in Saudi riyals from published starting prices.
Got a project in mind? Tell us about it.
Send a short brief, or message us on WhatsApp. We’ll come back with our questions, or with a scope and a price.
Or write to hello@najdunes.com